Post by juthi52943 on Dec 20, 2023 1:57:59 GMT -5
Are we really sure B2B branding is a major driver of sales and revenue Due to increased competition from foreign suppliers), market saturation and increasing pricing pressure, more and more B2B companies are realizing that branding plays an important role in the success of the organization and therefore strive to engage in professional and systematic brand management. Businesses, like consumers.
Want to do business with someone they trust. They want to know “who” the company is and “what” it values, not just what products or services it can provide. The temptation is to believe that B2B Job Function Email List brands lack to so many decisions logical. But this is not the case, in B2B you buy both emotionally and rationally, even if the emotions are very different from those of consumer brands. In the B2B business environment, brands build trust and legitimize the decision maker.
Often the decision maker prefers to choose minimizing their personal risk within the organization, and prefers to “make a mistake” with a worse offer from a person known rather than risking a better offer from a little-known person. A McKinsey report reflects that the motivations for choosing a brand in B2B tend strongly towards risk reduction (45% weight in decision), followed byefficiency of information (41%) and feeling of added value in third place (with only.
Want to do business with someone they trust. They want to know “who” the company is and “what” it values, not just what products or services it can provide. The temptation is to believe that B2B Job Function Email List brands lack to so many decisions logical. But this is not the case, in B2B you buy both emotionally and rationally, even if the emotions are very different from those of consumer brands. In the B2B business environment, brands build trust and legitimize the decision maker.
Often the decision maker prefers to choose minimizing their personal risk within the organization, and prefers to “make a mistake” with a worse offer from a person known rather than risking a better offer from a little-known person. A McKinsey report reflects that the motivations for choosing a brand in B2B tend strongly towards risk reduction (45% weight in decision), followed byefficiency of information (41%) and feeling of added value in third place (with only.
