Post by account_disabled on Dec 12, 2023 3:32:16 GMT -5
coupons or frugal living tips. If you're creating content for stay-at-home moms, you could target keywords like 'frugal living,' ' best tools for budget management, ' or 'Groupon vs. Rakuten .' Each of these keywords has different search intent, so understanding your stay-at-home mom persona is the first step to understanding how to create SEO content that gives you the information you need when you need it. Perform keyword research and clustering based on search intent Once you have identified the needs, goals, and pain points of your buyer personas, the next step is to conduct keyword research. There are several tools you can use for keyword research, such as Ranktracker’s Keyword Finder .
Ranktracker's Keyword Finder tool When you enter keywords related to your buyer persona, the tool returns a list of related keywords. For example, if you enter the keyword 'frugal living', Keyword Finder will return a list of related keywords, such as: How to Save Phone Number List Money Cost Saving Tips frugal lifestyle habits You can then cluster your keywords based on search intent. In this example, all keywords have an 'Informative' search intent. Clustering keywords by search intent accomplishes two things: Your page is more likely to rank higher for multiple keywords with the same search intent.
You can tailor your content to fit your audience’s needs. Export your keywords to a spreadsheet and label each keyword cluster according to its search intent. This will help you keep track of your keywords as you move on to the next step. Create a keyword map to organize keyword clusters based on search intent Once you have your keyword clusters, it's time to map them based on search intent. Keyword maps help you see the big picture. You can see how your keywords relate to each other and how they fit into your audience's customer journey and website architecture. Keyword maps can also help you identify new keyword opportunities.
Ranktracker's Keyword Finder tool When you enter keywords related to your buyer persona, the tool returns a list of related keywords. For example, if you enter the keyword 'frugal living', Keyword Finder will return a list of related keywords, such as: How to Save Phone Number List Money Cost Saving Tips frugal lifestyle habits You can then cluster your keywords based on search intent. In this example, all keywords have an 'Informative' search intent. Clustering keywords by search intent accomplishes two things: Your page is more likely to rank higher for multiple keywords with the same search intent.
You can tailor your content to fit your audience’s needs. Export your keywords to a spreadsheet and label each keyword cluster according to its search intent. This will help you keep track of your keywords as you move on to the next step. Create a keyword map to organize keyword clusters based on search intent Once you have your keyword clusters, it's time to map them based on search intent. Keyword maps help you see the big picture. You can see how your keywords relate to each other and how they fit into your audience's customer journey and website architecture. Keyword maps can also help you identify new keyword opportunities.
