Post by account_disabled on Feb 28, 2024 5:34:57 GMT -5
The reach - it reached only of the target group. Considering the goal set for today, brand recognition, I should be concerned. Sorry, I'm concerned! Yes, the reaction of this small group to the post is confirmation that someone saw the content. Moreover, it is proof that it met with approval. However, too few people still know the brand. At this point, it is worth asking whether to the content he saw means that he did not pay attention to it? Because maybe it's better to reach people who are less likely to click on a post, but at the same time increase the reach of the content? And here we move neatly to the second indicator.
Where does the belief in the power of reach come from? Facebook has been convincing us of this for several years, trying to redirect our attention from excessive focus on engagement to a greater investment in advertising focused on reach or number of views. I can understand Chinese Europe Phone Number List doubts about the strength of these indicators. Lack of engagement may be a signal that someone ignored a given message or that it did not evoke any emotions in them. Only people don't react to billboards or other outdoor advertising either. Okay, they don't have that option at all.
However, based on your own example, you can say that frequent enough contact with a given advertisement works. It is enough for a person to see it and – most importantly – remember it. In this way, we achieve the goal of increasing brand recognition. However, I wouldn't be myself if I didn't confirm this statement with numbers. Is social media coverage important? Research defending the value of coverage In February , Facebook conducted over two thousand studies analyzing the effects of online sales campaigns. The result is clear - of people who could buy the product do not click on the ads.
Where does the belief in the power of reach come from? Facebook has been convincing us of this for several years, trying to redirect our attention from excessive focus on engagement to a greater investment in advertising focused on reach or number of views. I can understand Chinese Europe Phone Number List doubts about the strength of these indicators. Lack of engagement may be a signal that someone ignored a given message or that it did not evoke any emotions in them. Only people don't react to billboards or other outdoor advertising either. Okay, they don't have that option at all.
However, based on your own example, you can say that frequent enough contact with a given advertisement works. It is enough for a person to see it and – most importantly – remember it. In this way, we achieve the goal of increasing brand recognition. However, I wouldn't be myself if I didn't confirm this statement with numbers. Is social media coverage important? Research defending the value of coverage In February , Facebook conducted over two thousand studies analyzing the effects of online sales campaigns. The result is clear - of people who could buy the product do not click on the ads.
